Marketing Quiz 104

1) Good competition helps in
1. Better technology
2. More market share
3. Rise in profits
4. Bigger branch network
5. Improved customer service

2) ‘Push’ marketing style requires
1. Collective effort
2. Good pushing strength
3. Lengthy talks
4. Ability of identify the leads
5. Aggressive marketing

3) Communication skills in the case of a DSA means
1. Giving lengthy speeches
2. Sending good SMS messages
3. Being talkative
4. Ability to convince the customer with the right choice of words
5. Being multi-linguist

4) Effective selling skills depend on
1. Good dress sense
2. Territory allocation
3. Sales call planning
4. Good eye-contact
5. Past performance

5) ‘Buyer Resistance’ means
1. Buyers dislike for the product
2. Fight between buyer and the seller
3. Buyers hesitation in buying the product
4. Exchange of products
5. Buyer retracting the sale

6) Buyer Resistance can be overcome by
1. Good friendship between buyer and seller
2. Good after sales service
3. Good arguments
4. Good technologies
5. Persuasive communication

7) ‘Benchmark’ means
1. Sales performance measurement
2. Marks given to sales persons
3. Appraisal
4. Standard values for comparison
5. Automation

8) Innovation in marketing means
1. New technology
2. Globalisation
3. Intense competition
4. New business models
5. Internal marketing

9) Marketing opportunities mean
1. Scope for marketing
2. Proper and effective training
3. Market planning
4. Availability of sales outlets
5. Market data

10) The USP of a current account is
1. No restrictions on transactions
2. Low TDS
3. High minimum balance
4. High interest balance
5. No need for KYC norms fulfilment

Answers
1) 5
2) 1
3) 4
4) 3
5) 3
6) 5
7) 4
8) 1
9) 1
10) 1