Marketing Quiz 36

1. Which one of the following statements by a company chairman best reflects the marketing concept?
(1) We have organised our business "to make certain that we satisfy customer's needs.
(2) We believe that the marketing department must organise to sell what we produce.
(3) We try to produce only high quality, technically efficient products.
(4) We try to encourage company growth.
(5) None of these

2. The marketing concept is a way of thinking or a management philosophy that affects:
(1) only marketing activities
(2) most efforts of the organization
(3) mainly the efforts of sales personnel
(4) mainly customer relations
(5) None of these

3. If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is:
(1) More watts
(2) More speed
(3) Higher heat settings
(4) Attractive hair
(5) None of these

4.The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?
(1) The customer is always right
(2) Making money is our business
(3) Sell, sell, sell
(4) Keep prices low
(5) None of these

5. Bold new, the maker of a highly innovative light bulb, finds that it has excess stocks. The firm increases its advertising budget by 50 per cent and doubles its sales staff. This company is operating as if it were operating
(1) production
(2) sales
(3) marketing
(4) social
(5) None of these

6. Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent?
(1) Focusing on general conditions
(2) Stressing the short run
(3) Endorsement of the marketing concept by top management
(4) Development of an information system
(5) None of these

7. Which of the following is an example of a problem that may arise in the implementation of the marketing concept?
(1) By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.
(2) Consumers do not understand what the marketing concept is.
(3) Dealers do not support the marketing concept.
(4) A product may fit the needs of too many segments.
(5) None of these

8. Most specifically, marketing strategy:
(1) is concerned with key decisions required to reach an objective
(2) encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
(3) expands geographic boundaries of markets to serve larger geographic areas
(4) involves determining the direction and objectives of marketing management
(5) None of these

9. All of the following are marketing management tasks EXCEPT:
(1) marketing planning.
(2) organising marketing activities.
(3) co-ordinating marketing activities.
(4) project development and analysis.
(5) None of these

10. Management is the compulsory process of —
(1) Decision Making
(2) Lapse
(3) Final Decision
(4) Interim Decision
(5) All of above