Marketing Quiz 49

1. McDonald's and KFC satisfy hungry consumers in every hemisphere. This is an example of
(1) globalization
(2) customization
(3) internationalization
(4) regionalization
(5) None of these

2. Which of the following is not limited service wholesalers ?
(1) Distributors
(2) Cash wholesalers
(3) Industrial Distributors
(4) Rack Jobbers
(5) Drop shippers

3. Transporters/ Truck wholesalers, drop shippers are examples of full services wholesellers.
(1) True
(2) False
(3) True when wholesalers has all India presence
(4) True in special conditions
(5) False when Government is the owner.

4. Which of the following results from vertical integration by sellers or buyers ?
(1) Brokers
(2) Merchant wholesalers
(3) Manufactures's sales branches and offices
(4) Rack Jobber's
(5) None of these

5. Which of the following is not a future retailing trend ? -
(1) Rise in competitions
(2) The rise of mega retailers
(3) The global expansion of major retailers
(4) The trend to limit the type of goods sold through each type of retail store
(5) The growth of non store retailing

6. Main type of Buyers in Super Bazar are
(1) Higher Income class.
(2) Lower Income class
(3) Middle Income class
(4) Top middle class
(5) People from all the category

7. What is the sale technique of departmental stores ?
(1) Sales by salesman
(2) Based on self service
(3) As per a management
(4) As and where basis
(5) None of above

8. What is the nature of departmental stores ?
(1) Credit
(2) Cash and credit both
(3) Only credit
(4) Only cash
(5) None of above

9. What is the basis of difference among Departmental stores and Multiple shops ?
(1) Nature of Product
(2) Price of Product
(3) Credit Facilities
(4) Utility
(5) All of above

10. At which place one can type of products ?
(1) Multiple shops
(2) Retail shops
(3) Wholesalers
(4) Ration shops
(5) Departmental stores

ANSWERS

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