1. Which of the following statements would MOST CLOSELY be associated with Engel's Laws?
(1) As family income rises, the percentage spent on food increases.
(2) As family income rises, the amount spent on housing doubles.
(3) As family income rises, the percentage spent on food declines.
(4) As family income rises, the amount of time watching television increases.
(5) None of these
2. According to studies made about consumer spending at different income levels, the category that is consistently the highest no matter whether the income is low, middle, or high is:
(1) Transportation.
(2) Clothing.
(3) Food
(4) Housing.
(5) None of these
3. Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviours?
(1) Psychological environment.
(2) Cultural environment.
(3) Demographic environment.
(4) Legal environment.
(5) None of these
4. If a consumer researcher were to examine beliefs and values that were passed on from parents to children and were reinforced by schools, churches, business, and government, the researcher would be examining which of the following types of beliefs and values?
(1) Core beliefs and values.
(2) Global beliefs and values.
(3) Simple beliefs and values.
(4) Secondary beliefs and values.
(5) None of these
5. Some companies are very concerned about the environment and their role in environmental affairs. If such a company were to hire lobbyists, run advertorials expressing their point of view on environmental subjects, and interact with political processes to influence opinion,the company could be said to have a(n):
(1) Environmental conscience.
(2) Environmental management perspective.
(3) Environmental mission statement.
(4) Social agenda
(5) None of these
6. If Wipro was concerned about the interest rate it must pay in the next quarter to acquire needed financial resources, this concern would involve which one of the following?
(1) A marketing environment input
(2) Its marketing mix
(3) Its marketing approach
(4) A marketing environment output
(5) None of these
7. To effectively monitor changes in the marketing environment, marketers must engage in:
(1) use of the marketing concept
(2) environmental scanning and analysis
(3) information collection
(4) marketing research
(5) None of these
8. If Cadburys found a magazine article which provided key information on the television viewing habits of heavy buyers of chocolate, this would be an example of information obtained through environmental:
(1) scanning
(2) forces
(3) analysis
(4) management
(5) None of these
9. Many marketers view political forces as:
(1) easily ignored
(2) easily influenced
(3) simple to recognize
(4) beyond their control
(5) None of these
10. Which one of the following statements about selfregulatory programmes is FALSE?
(1) They are usually less expensive than governmental ones
(2) Their guidelines are generally more realistic and operational
(3) Nongovernmental ones have neither the tools nor the authority to enforce guidelines
(4) The guidelines are generally stricter than governmental ones
(5) None of these
ANSWERS
1.3
2.1
3.2
4.1
5.2
6.1
7.2
8.1
9.4
10.4
Posts
Comment Policy : We invite you to comment on our posts, as long as they are respectful, to the point and approving. We do not perform pre-moderation of comments. However, in order to keep this site clean and useful, we reserve the right to remove any comment that is not in accordance with our Comment Policy.