Marketing Quiz 93

1. Which of the following statements is correct?
(1) Marketing is the term used to refer only to the sales function within a firm
(2) Marketing managers usually don't get involved in production or distribution decisions
(3) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole
(4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
(5) None of the above

2. The term marketing refers to:
(1) New product concepts and improvements
(2) Advertising and promotion activities
(3) A philosophy that stresses customer value and satisfaction
(4) Planning sales campaigns
(5) None of the above

3. In the history of marketing, when did the production period end?
(1) In the late 1800s
(2) In the early 1900s
(3) In the 1920s
(4) After the end of the Second World War
(5) None of the above

4. A marketing philosophy summarized by the phrase "a good product will sell itself is characteristic of the________period.
(1) Production
(2) Sales
(3) Marketing
(4) Relationship
(5) None of the above

5. Which of the following factors contributed to the transition from the production period to the sales period?
(1) Increased consumer demand
(2) More sophisticated production techniques
(3) Increase in urbanization
(4) The Great Depression

6. An organization with a _ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
(1) Production
(2) Marketing
(3) Relationship
(4) Sales
(5) None of the above

7. In the relationship marketing firms focus on _______relationships with______
(1) Short term; customers and suppliers
(2) Long term; customers and suppliers
(3) Short term; customers
(4) Long term; customers
(5) None of the above

8. Political campaigns are generally examples
(1) Cause marketing
(2) Organization marketing
(3) Event marketing
(4) Person marketing
(5) None of the above

9. The Coca Cola organization is an official sponsor of the Olympics. The firm is engaging in;
(1) Place marketing
(2) Event marketing
(3) Person marketing
(4) Organization marketing
(5) None of the above

10. Today's marketers need...
(1) Neither creativity nor critical thinking skills
(2) Both creativity and critical thinking skills
(3) Critical thinking skills but not creativity
(4) Creativity but not critical thinking skills
(5) None of the above

ANSWERS
1.4
2.3
3.3
4.1
5.3
6.4
7.2
8.4
9.2
10.2