1) Marketing has taken a prominent position during the last decade due to
1. Increased competition
2. Better literacy rate
3. Foreign compulsions
4. Government instructions
5. Reserve bank of India Policy Guidelines
2) Marketing is definitely required when
1. Demand exceeds supply
2. Supply exceeds demand
3. Supply equals demand
4. Staff is in excess
5. There is monopoly
3) The traditional marketing style involves
1. Door-to-door campaigns
2. Sending e-mails
3. Tele-marketing
4. SMS campaigns
5. Virtual marketing
4) Telemarketing campaigns are resorted to
1. Avoid face-to-face interactions
2. Avoid buyer resistance
3. Reach a larger clientele
4. Increase cold calls
5. Reduce profits
5) The most essential quality of a good salesperson is
1. Questioning skills
2. Good appearance
3. Production skills
4. Good communication skills
5. Curiosity
6) Digital marketing means
1. Seminars and conferences
2. Marketing through Internet and Telephones
3. Banners
4. Cold calls
5. Sales presentations
7) Selling process includes
1. Publicity
2. Lead generation
3. Data collection
4. Product designing
5. Product re-designing
8) Web marketing involves
1. Selling websites
2. Door-to-door canvassing
3. E-mail chatting
4. Browsing the yellow pages
5. Web advertisements
9) Marketing strategies mean
1. Ideas for new employment
2. Techniques for mergers
3. Methods to improve marketing activities
4. More hits per ATM
5. Networking
10) The first step in marketing
1. Production work
2. Planning work
3. Receiving feedback
4. Telephone calls
5. Sending e-mails
Answers
1) 1
2) 2
3) 1
4) 3
5) 4
6) 2
7) 2
8) 5
9) 3
10) 2
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