Marketing Quiz 86

1. Procter & Gamble makes at least eight different detergents This illustrates:
(1) product mix width
(2) product mix consistency
(3) product mix depth
(4) market item width
(5) None of these

2. Advertisement materials supplied by Producer to the dealer may include________
(1) Diaries
(2) Calenders
(3) Literature
(4) Packing Bags
(5) All of above

3. Under which method a special price reduction is being given to dealers by Producers ?
(1) Quantity Discount
(2) Quality Discount
(3) Daily Discount
(4) Cash Discount
(5) Trade Discount

4. What is being given lo Salesman if he achieves predetermined sale targets ?
(1) Commission
(2) Sales
(3) Reduction
(4) Discount
(5) Training

5. Under which method producer allows credit to dealers and distributors ?
(1) Suitable Credit Policy
(2) Reduction
(3) Commission
(4) Credit
(5) Follow on

6. At which place the doubts and confusions of middlemen can be rectified ?
(1) Meetings
(2) Seminars
(3) Fairs
(4) Factory
(5) 1 and 2

7. “Sales promotion programme or measures are not helpful in Improving the product" It is a _____ of sale promotion.
(1) Advantage
(2) Limitation
(3) Adverse effect
(4) Punctualness
(5) None of above

8. What are the main limitations of sales Promotion ?
(1) Focus on short term aspect
(2) Sales promotion alone is useless
(3) Does not improve the product
(4) Not helpful in removing the drawbacks of advertisement programme
(5) All of above

9. Which of the following is not a likely outcome to sales promotion activities ?
(1) Gelling customers to "load up" on product
(2) Long term consumer loyalty
(3) Including consumers to try a new launch
(4) Promotes Brand
(5) None of above

10. Who said- "Personal selling consists of contacting prospective buyers of product personally". ?
(1) Richard Buskirk
(2) William J. Stanton
(3) Pankaj Prashar
(4) Marshal
(5) Robinson

ANSWERS

1.3
2.5
3.1
4.1
5.1
6.5
7.2
8.5
9.2
10.1