1. The car Industry does not use gender segmentation to cater for women, as men remain the dominant market for new cars in India :
(1) True
(2) True when we consider Rural areas
(3) True because India is a men dominant society
(4) False in case of Urban areas
(5) False
2. Which of the following is not a variable for Psychographic segmentation ?
(1) Personality
(2) Status
(3) Values
(4) Values, attitudes and lifestyle
(5) Attitude towards the product
3. Which segmentation form do marketers depends on most ?
(1) Demographic
(2) No one method is used most
(3) Psychographic
(4) Geographic
(5) None of these
4. What is one of the characteristic of market segments that make them useful to marketers?
(1) Accessibility
(2) Intractivity and accessibility
(3) Measurability, Accessibility, Substantiality and actionability
(4) Substantiality
(5) There are not such characteristics
5. Consumer and business marketers use many of the same variables to segment their markets.
(1) True
(2) When markets nature is of monopoly
(3) True when market is perfectly competitive
(4) False
(5) False if all the products are of substitute nature
6.There are lour characteristics that market segments are usually judged by to determine their effectiveness to the marketing organisation :
(1) True in Emergency
(2) True if all organisations are same
(3) True
(4) False
(5) False in Indian Context
7. A company has segmented its market based on income and personality. These segmentation variables belong to the classification(s) of:
(1) Demographic
(2) Demographic and Psychographic
(3) Behavioural and geographical
(4) Demographic and Behavioural
(5) Psychographic
8. In evaluating different market segments, a company must look at three factors, excluding________
(1) Company objectives
(2) Company objectives and resources
(3) Segment structural attractiveness
(4) Segment size and growth
(5) Potential competitors
9. Product position is the way the product is defined by________
(1) Advertising company
(2) Competitors
(3) Company Employees
(4) Company Directors
(5) Consumers
10. What is one of the characteristics on which customers are segmented ?
(1) Income
(2) Education
(3) Age
(4) Cost
(5) All of above
ANSWERS
1.5
2.5
3.2
4.3
5.1
6.3
7.2
8.5
9.5
10.5
Posts
Comment Policy : We invite you to comment on our posts, as long as they are respectful, to the point and approving. We do not perform pre-moderation of comments. However, in order to keep this site clean and useful, we reserve the right to remove any comment that is not in accordance with our Comment Policy.