Marketing Quiz 84

1. Which view stales business as economic institutions ?
(1) Traditional
(2) Classical
(3) Overview
(4) Modern
(5) Ultra modern

2. Firms operating under the marketing concept have opted infavour of emphasizing change rather than_________
(1) Fluctuation
(2) Stability
(3) Funds
(4) Life
(5) None of these

3. What is one of the dimensions under which industry defines its desired place in industry ?
(1) Size of operation
(2) Major functions
(3) Quality
(4) Price
(5) All of the above

4. A company that strives to have the largest market share in the industry requires_________
(1) A lager marketing organisation
(2) A smaller organisation
(3) A Medium organisation
(4) A complicated market
(5) A faulty market

5. Levels of market segmentation includes mass marketing, segment marketing, and _______
(1) Positioning
(2) Macro marketing
(3) Industrial (B2B) Marketing
(4) Micro marketing
(5) None of above

6. What is the process of dividing a Market into distinct groups of buyers, each of which might require separate products or Marketing Mixes ?
(1) Market Segmentation
(2) Mass Marketing
(3) Micro Marketing
(4) Market Positioning
(5) Market Targeting

7. Climate is one way to segment a market using ______ segmentation.
(1) Psychographic
(2) Demographic
(3) Geographic
(4) Political
(5) Behavioural

8. Age is often a poor predictor of a person's life cycle, health, work or family status and buying power :
(1) True
(2) True when all the customers are 18th
(3) True when all the citizens are senior citizens
(4) False
(5) False when all citizens are healthy

9. Marketers find Utile reason to focus on lower income customers in most geographic markets :
(1) True
(2) True when all customers are of same age group
(3) True when 50% of customers arc unemployed
(4) False
(5) Partial False

ANSWERS
1.1
2.1
3.5
4.1
5.4
6.1
7.3
8.1
9.4