Marketing Quiz 8

1. A lead means
(a)a prospect who is more likely to avail of the Bank’s product
(b)a political leader
(c)a religious leader
(d)a bank chairman
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](a)a prospect who is more likely to avail of the Bank’s product [/dropshadowbox]

2. Innovation means
(a)compensation
(b)inspiration
(c)additional perquisites
(d)implementing new ideas or new methods
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d)implementing new ideas or new methods [/dropshadowbox]

3. A call means
(a) Calling on friends
(b) calling on bank employees
(c) calling on prospective customers
(d) Implementing new ideas or new methods
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c) calling on prospective customers[/dropshadowbox]

4. The Traditional Marketing style involves
(a)Telemarketing
(b) Digital Marketing
(c) Indirect Marketing
(d) Direct Marketing
(e) All of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d) Direct Marketing[/dropshadowbox]

5. Modern methods of Marketing include
(a)publicity on the net
(b)advertisement on the net
(c)soliciting business through emails
(d)telemarketing
(e)All of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)All of these[/dropshadowbox]

6. A true marketing requires
(a)Command and order mindset
(b) Control mindset
(c) Active mindset
(d) Passive mindset
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c) Active mindset [/dropshadowbox]

7. Which of the following sentences is true?
(a)Marketing is not required in a buyers market
(b)Marketing is not required in a sellers market
(c)Marketing is not required due to globalisation
(d)Marketing is not required due to liberalisation
(e)Marketing is not required due to liberalisation

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](b)Marketing is not required in a sellers market [/dropshadowbox]

8. For effective marketing, the sales men should have which of these qualities?
(a) Creativity
(b) Team spirit
(c) Motivation
(d) Effective communication skills
(e) All of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e) All of these[/dropshadowbox]

9. Market information means
(a)knowledge of shops and bazaars
(b)knowledge of shopping malls
(c)knowledge of customer profile and product mix
(d)knowledge of various languages
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c)knowledge of customer profile and product mix[/dropshadowbox]

10. Market Research is needed for
(a) deciding the market area
(b)deciding the right product to be sold
(c)making proper marketing decisions
(d)deciding right time to sell
(e)All of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)All of these[/dropshadowbox]