Marketing Quiz 7

1. The level of commitment that consumers feel towards a given brand is called
(a)Brand equity
(b) Brand name
(c) Brand loyalty
(d) Brand utility
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c) Brand loyalty [/dropshadowbox]

2. Assigning specific jobs and work places to the selected candidates is known as
(a)placement
(b)recruitment
(c)transfer
(d)promotion
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](a)placement [/dropshadowbox]

3. As a counselor, a personnel manager
(a)reminds the management of moral obligations towards employees
(b)encourages the employees
(c)tries to settle the disputes between labour and management
(d)All of the above
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](b)encourages the employees [/dropshadowbox]

4. Which among the following is not included in fringe benefits available to an employee?
(a)old age survivors
(b)pensions
(c)gratuities
(d)Both (a) and (b)
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)None of these[/dropshadowbox]

5. Which among the following is an example of teleconferencing?
(a)Computer conferencing
(b) Audio conferencing
(c) Video conferencing
(d) All of the above
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d) All of the above[/dropshadowbox]

6. Information systems can assist managers by
(a) Providing information
(b) providing data on internal sources
(c)directing
(d)All of the above
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d)All of the above [/dropshadowbox]

7. Which among the following is a disadvantage of an EDI system?
(a)Speed
(b) Errors
(c) Expensive
(d) Mismatch
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c) Expensive [/dropshadowbox]

8. In online marketing there is
(a)no exchange
(b)exchange is the core of marketing
(c)Guarantee
(d)Only warranty
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](b)exchange is the core of marketing [/dropshadowbox]

9. Cross-selling covers
(a)identifying customer needs
(b)matching the products to customer needs
(c)convincing the customers of product benefits
(d)responding to question and objections of customers
(e)All of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)All of these[/dropshadowbox]

10. A prospect means
(a)any customer who walks into the bank
(b)an employee of the bank
(c)a customer who is likely to be interested in bank’s product or service
(d)a depositor of bank
(e)a borrower of the bank

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c)a customer who is likely to be interested in bank’s product or service [/dropshadowbox]