Marketing Quiz 6

1. The long term objective of marketing is
(a) Customer satisfaction
(b) profit maximization
(c) cost cutting
(d) profit maximization with customer
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d) profit maximization with customer [/dropshadowbox]

2. Which among the following is statistical indicator for equality in income distribution?
(a) Gint coefficient
(b) price indices
(c) GNP
(d) GDP
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](a) Gint coefficient [/dropshadowbox]

3. Short-term planning focuses on
(a) functional plans
(b) long term objectives
(c) specific goals
(d) both (a) and (c)
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d) both (a) and (c) [/dropshadowbox]

4. In marketing terms, Attitude can best be defined as a
(a) Rude behavior of salesperson
(b) rude behavior of consumer
(c) mental state of consumer
(d) ego of the marketing executive
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c) mental state of consumer [/dropshadowbox]

5. The nominal scale used for marketing research, refers to
(a)population characteristics based on age of sex or ownership of specific consumer durable
(b)ordering of scale
(c)both (a) and (b)
(d)neither (a)nor(b)
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)None of these[/dropshadowbox]

6. Reference group influences visa vis consumption decision is a function of the
(a)product category
(b)group characteristics
(c)group communication process
(d)All of the above
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)None of these[/dropshadowbox]

7. Just in time (JIT) technique is getting wider acceptance world over The technique was first introduced in
(a) India
(b) Indonesia
(c) Japan
(d) America
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c) Japan [/dropshadowbox]

8. Gate keepers
(a)Use the products
(b)reports on product performance
(c)control the flow of information into buying centre
(d)issue challan for discharge of products
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c)control the flow of information into buying centre[/dropshadowbox]

9. Consumer Day is celebrated on
(a)15th March
(b)16th March
(c)20th April
(d)20th March
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](a)15th March [/dropshadowbox]

10. A situation whereby market is expended by developing new products to satisfy new consumer needs is called
(a)market development
(b)diversification
(c)both (a) and (b)
(d)neither (a)nor (b)
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](b)diversification [/dropshadowbox]