Marketing Quiz 5

1. In today’s changing banking scenario, aggressive promotion of business is necessary where the competition exists on
(a) branch up-keep
(b) expeditious service
(c) use of advanced digital technology
(d) delightful customer service
(e) all of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c) use of advanced digital technology [/dropshadowbox]

2. Which of the following means of communication is the most popular media skill for propaganda among the people?
(a) Magazines
(b) Television
(c) Radio
(d) Outdoor exhibition
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c) Radio [/dropshadowbox]

3. When you desire to promote a customer. Who of the following is a customer as defined by a bank?
(a) A person regularly visiting bank
(b) A person regularly getting bank drafts issued
(c) A person regularly maintaining a loan/ deposit account
(d) A person regularly getting bank draft encased
(e) A person functioning as agent for a person maintaining a deposit account

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](a) A person regularly visiting bank [/dropshadowbox]

4. In banks, loans & advances are considered as
(a) assets
(b) liabilities
(c) resources
(d) causes of expenditure
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](a) assets [/dropshadowbox]

5. In the era of globalization of business M & A means
(a) Money & Assets
(b) Marketing & Alliances
(c) Merger & Acquisition
(d) Means & Acquisition
(e) Markets & Acquisition

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c) Merger & Acquisition [/dropshadowbox]

6. I understand marketing as
(a) Only selling
(b) meeting human & social needs profitably
(c) to focus on customer
(d) to focus only on producing goods/ service
(e) Only (b) and (c)

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e) Only (b) and (c) [/dropshadowbox]

7. For an economic organization like bank. MIS means
(a) middle Income Scheme
(b) management Information System
(c) marketing Information System
(d) management of Information System
(e) Only (b) and (c)

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](b) management Information System [/dropshadowbox]

8. The balance sheet of an organization gives information regarding
(a) Result of operations for a particular period
(b) the financial position as on a particular date
(c) the operating efficiency of the firm
(d) financial position during a particular period
(e) the operating health of the firm

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](b) the financial position as on a particular date [/dropshadowbox]

9. Prior to the Industrial Revolution, selling was no problem and no sales team is required because
(a) marketing was not a subject then
(b) people was not a subject then
(c) people don’t want to sell any thing
(d) small scale enterprises dominated the economic scene
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d) small scale enterprises dominated the economic scene[/dropshadowbox]

10. A form of distribution in which manufacturer makes an agreement with a middleman in each market area stipulating that the distribution of the product with in that is to be confined solely to that middleman is known as
(a) mass distribution
(b) exclusive agency distribution
(c) selective distribution
(d) price distribution
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](b) exclusive agency distribution [/dropshadowbox]