Marketing Quiz 69

1. What are the causes of high marketing cost ?
(1) Advertisement charges
(2) Packing expence
(3) Trade Mark charges
(4) Transportation cost
(5) All of above

2. Marketing Management has to perform _____functions in Marketing Products.
(1) Solo
(2) Two
(3) Many
(4) Twelve
(5) None of these

3. What is the main function performed by Marketing Management ?
(1) Planning
(2) Organising
(3) Directing
(4) Motivating
(5) All of above

4. Which of the following is one of the types of Marketing objectives?
(l) Short term
(2) Permanent
(3) Artificial
(4) Longterm
(5) 1 and 4

5. Marketing plan must be quite clear so that:
(1) Activities can be directed
(2) Plan must be kept clear and updated
(3) Goods can be sold
(4) Shops can be opened
(5) All of above

6. Which of the following is a description of a product in the growth phase of its Product Life Cycle ?
(1) Peak season - high Profit
(2) Peak season high Profits. Low cost per customer
(3) Declining sales, declining profits, high cost per customer
(4) Low sales, negative profits high cost per customer
(5) Rapidly rising sales, rising profits, average cost per customer

7. "Fashion" is the currently accepted or popular style in a given field :
(1) False in case of clothes related to old people
(2) False if old fashion clothes
(3) True
(4) False
(5) True in case of Teenagers

8. To understand Product Planning properly it is necessary to understand the individual meaning of:
(1) Product
(2) By product
(3) Planning
(4) Maximum (5) 1 & 3

9. "Deciding what is to be done in future" is called__________
(1) Planning
(2) Plan
(3) Plane
(4) Plain
(5) Please

ANSWERS
1.5
2.3
3.5
4.5
5.1
6.5
7.3
8.5
9.1