Marketing Quiz 70

1. "Deciding a particular product which will be produced/distributed by the enterprise” is called
(1) Planning
(2) Producer's Planning
(3) Product Planning
(4) Planman
(5) Preference Plan

2. Who said “The planning, direction and control of all stages in the life-cycle of a product from the time of its creation to the time of its removal from the company's line of product is known as Product Planning"?
(1) Mason and Rath
(2) Johnson
(3) William J. Stanton
(4) Prof. Pankaj Parashar
(5) Prof.Akshila Sharma

3. Product Planning is to take decisions regarding _________
(1) Which product must be produced ?
(2) Which new product must be developed ?
(3) What expansion or contraction must be made ?
(4) How black marketing can be initialed
(5) 1, 2 and 3

4. What is one of the main elements of Product Planning ?
(1) Research before Production
(2) Possibility of the Production of Product
(3) Decision for the change in the Product line
(4) Elimination of Unprofitable product
(5) All of above

5. Research before production helps in deciding about _________
(1) Quality of Product
(2) Size of Product
(3) Design of Product
(4) Colour of Product
(5) All of above

6. Decision for the change in the Product line includes_________
(1) Decision regarding existing product
(2) Decision for corruption
(3) Decision regarding new product
(4) Decision for the theft of tax
(5) 1 and 3

7. What is one of the bases of the Importance of Product Planning ?
(1) Starting point of Marketing Programme
(2) Symbol of Managerial Ability
(3) To meet social Responsibilities
(4) Helpful in facing competition
(5) All of above

8. Who said "Product Planning is the starting point for the entire marketing programme" ?
(1) William J. Stanton
(2) Dr. B.D. Sharma
(3) Prof. Pankaj Parashar
(4) Prof. Philip Kotler
(5) Marshal

ANSWERS
1.3
2.1
3.5
4.5
5.5
6.5
7.5
8.1