1. Green Revolution shows growth in ________
(1) Modern Fertilizers
(2) Irrigation Facilities
(3) Improvement in Agricultural technique
(4) Use of improved seeds
(5) All of above
2. India is lacking in the development of techniques of marketing because_________
(1) Lack of Marketing Personel
(2) Lack of Marketing ResearchFacilities
(3) Attitude of Indian Industrialists
(4) Attitude of Indian consumers
(5) All of above
3. India have a shortage of Marketing Personnels because of_________-
(1) Less number of institutes
(2) Lack in learning capacity
(3) Lack of Proper Planning
(4) 1 and 3
(5) 1, 2, and 3
4. In India we don't have Fundamental research facility that’s why we are lacking in —
(1) Market Research
(2) Market
(3) Marketing
(4) Competition
(5) All of above
5. A producer who wants to carry his own marketing research, he face the problem of ________
(1) Qualified people
(2) Trained Researchers
(3) Infrastructure
(4) Government Obligations
(5) 1 and 2
6. Most of the industrialists in India do not make their efforts for the development of market because _______
(1) Government Regulations
(2) Their Attitude does not allow it
(3) The cost of product will increase
(4) It will reduce profit margin
(5) 3 and 4
7. Indian industrialists thought that research on following topic /field is useless :
(1) Taste of consumer
(2) Needs of consumer
(3) Wants of consumer
(4) Behaviour of consumer
(5) All of above
8. How the attitude of Indian consumers affect the marketing reserach ?
(1) The generally do not co-operate
(2) They do not reply the questions asked in marketing research programme
(3) They are criminals
(4) They are careless
(5) 1 and 2
9. Techniques of Marketing management has not been developed because of
(1) The lacking of Effective Product Planning
(2) Defective Product
(3) More industries
(4) Government Regulation
(5) All of above
10. Problem of Deffective channels of Distribution arise because of________
(1) Unorganised distribution sector
(2) improper planning
(3) No Reads
(4) No Transport
(5) 1 and 2
ANSWERS
1.5
2.5
3.4
4.1
5.5
6.5
7.5
8.5
9.1
10.5
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