Marketing Quiz 66

1. Study of the different media of advertisement is called_______
(1) Advertisement Research
(2) Product Research
(3) Market Research
(4) Potential Research
(5) Miscellaneous Research

2. Advertising Research helps in________
(1) selecting suitable media for advertisement
(2) selecting salesman
(3) selecting Transport
(4) selecting Channels
(5) None of these

3. Marketing Research is a gift of
(1) Modern concept of Marketing
(2) Classical concept of Marketing
(3) Traditional concept of Marketing
(4) Old concept of Marketing
(5) Basic concept of Marketing

4. No business and industrial enterpriese can achieve its marketing objectives in the absence of
___________
(1) Marketing Research
(2) Product Research
(3) Consumer Research
(4) Simple Research
(5) Advance Research

5. Which concept signifies the importance of marketing research ?
(1) Production of Products
(2) New use of Products
(3) Knowledge of Demand
(4) Planned Production
(5) All of above

6. Mai keting research explores the possibility of selling a_product into a market.
(l) New
(2) Old
(3) Traditional
(4) Searched
(5) FMCG

7. How production of new producthelps enterprises ?
(1) Capturing the market
(2) Loose the market
(3) Research the market
(4) Create the market
(5) Leave the market

8. Wide publicity of new uses of product can_________
(1) create new market
(2) create new customer
(3) save tax
(4) make fraud dealings
(5) 1 and 2

9. Which of the following studies analyse the nature of customers?
(1) Important Information about customers
(2) Important Information about Market
(3) Important Information about Product
(4) Important Information about Competitors
(5) Important Information about Government

10. Producers use to send their product lo the customers with the help of_.
(1) Doordarshan TV. Channel
(2) Distribution channel
(3) Midway channel
(4) Market channel
(5) Competitors channel

ANSWERS

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