1. Under which important researches the product and services offered by competitors ?
(1) Existence in competitive situation
(2) Existence in Market
(3) Existence in Product Line
(4) Existence in Product Planning
(5) None of above
2._______ can adjust demand and supply of products of company.
(1) Planned Production
(2) Nonplanned Production
(3) Total Production
(4) Average Production
(5) Marginal Production
3. The consumer may discard the product tomorrow —
(1) which they prefer today
(2) which they hate today
(3) which is in demand
(4) which is available in market
(5) None of above
4. What is the basic Fundamental of Marketing Management?
(1) The objectives of the enterprise must be the maximum satisfaction of consumer needs
(2) Maximum retail fraud with customer
(3) Efforts must be made to maximise the profits through maximum sales
(4) All of above ,
(5) 1 and 3
5. How many fundamentals of Marketing Management has been initiated by William J.Stanton ?
(1) Seven
(2) Ten
(3) two
(4) Three.
(5) Four
6. Marketing management is the combination of_______________
(1) Analysis
(2) Planning
(3) Implementation
(3) Control
(5) All of above
7. Rule of P's consist of ____P"s.
(1) 4
(2) 2
(3) 3
(4) 5
(5) 1
8. 4 P's does not stand for________
(1) Product
(2) Price
(3) Promotion
(4) Place
(5) Properly
9. The most common and ultimate object of all business activities is_________
(1) To earn maximum profit
(2) Cost minimisation
(3) Independence
(4) Rapid Industrialisation
(5) None of these
10. In which period Marketing Management was not considered to be very important in India ?
(1) Before independence
(2) After independence
(3) On independence
(4) In 2000
(5) In 2000 – 2001
ANSWERS
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