Marketing Quiz 60

1. When a product reaches maturity you should__.
(1) Oiler product extension
(2) Offer product extension, service, warranty
(3) Offer a basic product
(4) Phase out weak items
(5) Diversity brand and models

2. Controlled test markets usually cost less and take less lime than standard test markets :
(l)True
(2) True when all competitors are of same nature
(3) When all the producers produces the same product
(4) False
(5) False when market is of monopoly nature

3. Many companies, to save time over simultaneous' product development, have adopted 'sequential product development':
(1) True
(2) When product is Industrial
(3) True if all consumers are educated
(4) False
(5) False if customer is fruit seller

4. The three major personal Influences believed to affect the consumer buying decision process are
(1) perception motives, and attitudes.
(2) personality, learning, and perception
(3) emographic, situational and attitudes.
(4) situational, lifestyle', and demographic.
(5) None of these

5. The purchase of _____ is least likely to be affected by demographic factors.
(1)a car
(2) table salt
(3) a computer for home use
(4) fast food
(5) None of these

6. Buyers tend to remember Information inputs that support their Reliefs and forget inputs that do hot. This is known as selective
(1) exposure.
(2) distortion
(3) retention
(4) information.
(5) None of these

7. If a consumer receives information (hat is Inconsistent with her or his feelings or beliefs. The consumer may alter this information. This is known as selective:
(1) exposure.
(2) distortion.
(3) retention.
(4) information
(5)None of these

8. Psychological forces that influence where a person purchases products on a regular basis are called:
(1) convenience responses.
(2) patronage motives.
(3) shopping motives.
(4) pattern responses.
(5) None of these

9. A depth interview is MOST likely to be used to:
(1) alter a buyer's attitudes toward a product.
(2) influence a buyers perceptions of a product.
(3) discover a buyer's motives.
(4) increase a buyer's knowledge of a product.
(5) None of these

10. A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called
(1) motivational influences.
(2) social factors.
(3) roles.
(4) personality influences.
(5) None of these

ANSWERS

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