Marketing Quiz 59

1. Who said "Marketing is the performance of those business activities that direct the flow of goods and services from producer to consumer." ?
(1) American Marketing Association
(2) Prof. Clark
(3) Prof. Pankaj Parashar
(4) Prof. Philip Kotler
(5) Manmohan Singh

2. Marketing is the process of —
(1) Planning
(2) Organising
(3) Directing
(4) Motivating and other activities
(5) All of above

3. Who -said- "Management is the art of getting things done through and with people in formally organised groups." ?
(1) Harold D. Kanntz
(2) Henry Fayol
(3) James L. Lundy
(4) Theo Haimann
(5) Stanely Vance

4. New Product idea generation can come from_.
(1) Distributor
(2) Supplier
(3) Customer
(4)Competitors
(5) All of above

5. The screening stage of the new product development process is used to —
(1) Eliminate Undesirable ideas
(2) Generate new product ideas
(3) Ideas
(4) Determine potential profits from the new product
(5) Determine how long the test market should run

6. Standard lest markets have characteristic, that include_.
(1) Taking proper Care
(2) Taking along lime to complete
(3) Being very costly
(4) Giving competitors a look at the new product
(5) 2, 3 and 5

7. What are the different stages of the product life cycle ?
(1) Creation & Development
(2) Product Development introduction Growth, Maturity, Decline
(3) Corruption, Growth, Maturity, Decline
(4) Innovative, Growth, decline
(5) Introduction. Growth, Maturity

8. A company's internal new product development process is the only way for them to gel new products
(1) True
(2) True when new product is an FMCG
(3) False
(4) False when company has critical product line
(5) True in some special cases

9. Because the new product development process is so through, new consumers packaged goods rarely fail in todays market place :
(1) True
(2) True when Development process is very slow
(3) True when there is no pack aged food
(4) False
(5) False in case of monopoly

10. Fads are__.
(1) Food Products
(2) A basic distinctive made of expression
(3) Fashions that enter quickly, are adopted with great appeal, peak and decline very slowly
(4) A currently accepted
(5) Fashions that enter quickly, are adopted with great appeal peak early and decline fast

ANSWERS

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