Marketing Quiz 61

1. How does a company estimate sales?
(1) it examines past sales history of similar products
(2) it conducts market research to survey consumers
(3) it discusses manufacturing capacity with the plant manager
(4) a and b
(5) None of these

2. The strategy used during maturity to attempt to increase the consumption of the current product is called
(1) customer modification
(2) market modification
(3) product modification
(4) marketing mix modification
(5) None of these

3. As a product manager on a product in the mature stages of the product life cycle, what should you specifically do to best market your product?
(1) defend against competitive marketing tactics
(2) prepare to discontinue the product
(3) modify the product, market and the marketing mix
(4) increase sampling programs
(5) None of these

4. Setting prices as low as possible typically supports which of the following marketing objectives?
(1) survival
(2) current profit maximization
(3) market share leadership
(4) product-quality leadership
(5) None of these

5. Finance required lo cam' on marketing activities is known as: •
(1) Finance (2) Marketing Finance (3) Social
Finance (4) Long term Finance (5) Short term
Finance

6. Which is the starting point of marketing process ?
(1) Discovery of needs
(2) Wants of consumer
(3) Making Fraud of consumers
(4) All of Above
(5) 1 and 2

7. What is the ending point of marketing process ?
(1) Discovery of needs
(2) Satisfaction of needs and wants of consumers
(3) Wants of consumers
(4) Making Fool of Consumers
(5) All of above

8. The method which is used by the firm for purchasing new assets when they don't have adequate funds is called
(1) Cash purchases
(2) Purchase
(3) Lease out
(4) Installment Payment method
(5) All of the above

9. Who said - "Advertising is a paid form of nonpersonal presentation of the idea, goods or services by an identified sponsor' ?
(1) Richard Buskirk
(2) Prof. Pankaj Parashar
(3) Prof. Aditya Sharma
(4) Prof. Weed
(5) Philip Kotler

10. What is one of the function of Advertisement ?
(1) Primary Function
(2) Secondary Function
(3) Economic Function
(4) Social Function
(5) All of above

ANSWERS

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