Marketing Quiz 47

1. What type of competitive structure exists when a firm produces a product that has no close substitutes?
(1) Monopoly
(2) Oligopoly
(3) Monopolistic Competition
(4) Perfect Competition
(5) None of these

2. In the beer industry, a few large brewers supply the majority of the market. The brewing Industry is an example of which of the following competitive structures?
(1) Monopoly
(2) Oligopoly
(3) Monopolistic Competition
(4) Perfect Competition
(5) None of these

3. Which of the following firms would most likely have a monopoly for its competitive environment?
(1) Sunset Cablevision
(2) Montgomery Transport
(3) Post Office Parcel Services
(4) Telecom Car Phones
(5) None of these

4. Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant. Dr. Bell, contends that this particular approach is the one most easily copied by the firm's competitors. The tool in question is:
(1) price
(2) market segmentation
(3) distribution
(4) promotion
(5) None of these

5. A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool?
(1) services
(2) price
(3) product offering
(4) distribution
(5) None of these

6. Technology assessment is:
(1) assessing how much technology has been incorporated into an organisation
(2) trying to foresee the effects of new products and processes on a firm's operation and on society in general
(3) assessing how much technology one wants to put into a company in the future
(4) assessing the cost of new technology to determine whether a firm can afford to use it
(5) None of these

7. When Bell laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in:
(1) product differentiation
(2) monopolistic competition
(3) technology assessment
(4) innovative marketing
(5) None of these

8. If V1DEOCON developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a:
(1) competitive advancement
(2) patent
(3) low price advantage
(4) technological assessment
(5) None of these

9. Which of the following represents an output from the marketing environment?
(1) Money borrowed by Liverpool F.C. to help finance its operations
(2) Nike's television advertising campaign featuring a leading sports personality
(3) Information on shoppers' attitudes purchased by Debenhams Department Stores
(4) Steel purchased by Volvo to be used in producing cars
(5) None of these

10. Compaq Computers collects information about political, legal, regulatory, societal,economic, competitive and technological forces that may affect its marketing activities. This process is called :
(1) environmental scanning
(2) survey of environment
(3) marketing information analysis
(4) environmental analysis
(5) None of these

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