Marketing Quiz 46

1. The goods which are purchased by customers only after comparing their quality,price and other things are called__.
(1) Convenience Goods
(2) Shopping Goods
(3) Speciality Goods
(4) Normal Goods
(5) Abnormal Goods

2. Example of shopping Goods
(1) Furniture
(2) Clothes
(3) Shoes
(4) Sarees
(5) All of above

3. These type of goods are having some unique characteristics —
(1) Speciality Goods
(2) Clothes
(3) Normal Goods
(4) Shopping Goods
(5) Simple Goods

4. If Erin Farm Insurance saw a sudden increase in the number of farmers seeking; Hood insurance in Ireland due to major floods in Britain, the floods would be presenting the company with a marketing:
(1) opportunity
(2) strategy
(3) concept
(4) mix
(5) None of these

5. A change in the minimum drinking age in India presents a change in which of the following for Bass Brewery?
(1) Marketing mix
(2) Marketing environment
(3) Marketing concept
(4) Marketing task
(5) None of these

6. If MK Invest was to perceive that consumers within a particular group were becoming more conservative in their investing,and thus developed more products with lower risk, it would be:
(1) responding to the marketing environment
(2) changing its target market
(3) developing a sales orientation
(4) changing its organization structure
(5) None of these

7. Capri is a brand of cigarette that contains low tar and slim in design to appeal to women. In this instance, women comprise Capri’s:
(1) marketing mix
(2) target market
(3) target audience
(4) marketing strategy
(5) None of these

8. When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product’ s benefits. This calls for activity in which of the following marketing mix variables?
(1) Price
(2) Promotion
(3) Distribution
(4) Product
(5) None of these

9. Why are marketers interested in the level of disposable income?
(1) it accurately represents future buying power
(2) it increases current buying power
(3) it is what is left after taxes to buy luxuries with
(4) it is a ready source of buying power
(5) None of these

10. Which of the following companies would probably be most interested in tracking discretionary income levels?
(1) Asda Supermarkets
(2) BMW automobiles
(3) The Post Office
(4) Kraft General Foods
(5) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]1.2 2.5 3.1 4.1 5.2 6.1 7.2 8.2 9.4 10.2[/dropshadowbox]