Marketing Quiz 3

1. Under marginal cost pricing, which of the following is generally ensured by a bank or firm
1) Fixed cost is fully recovered
2) Fixed costs and variable costs are fully recovered
3) Variable cost is fully recovered but fixed cost is not covered
4) Variable cost is fully recovered and fixed cost is partial recovered
5) All the above

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]4) Variable cost is fully recovered and fixed cost is partial recovered[/dropshadowbox]

2. A news paper has fixed different prices for different locations, regions of countries, it is called:
1) Geographical pricing
2) Discrimination pricing
3) Marginal cost pricing
4) Value pricing
5) Product-mix pricing

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]1) Geographical pricing[/dropshadowbox]

3. Which of the following pricing strategy is not suitable for new products?
1) Market skimming
2) Discriminatory pricing
3) Market penetration
4) Promotional pricing
5) None of the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]2) Discriminatory pricing[/dropshadowbox]

4. Which of the following actions on the part of the marketing channels is a part of market information?
1) Gather information about current customers
2) Gather information about potential customers
3) Gather information about competitors
4) Disseminate the information to producer
5) All the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]5) All the above[/dropshadowbox]

5. What do you mean by Brand Rejuvenation?
1) It is like up-selling in credit card
2) Cross selling a product to the existing customer
3) Attracting/refocusing the attention of customer
4) None of the above
5) All the above

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]3) Attracting/refocusing the attention of customer[/dropshadowbox]

6. A bank makes use of certain other persons on hire basis for marketing of bank services. This process is called:
1) Direct sale agents
2) Direct marketing agents
3) Direct representatives
4) Outsourcing of financial services
5) All the above

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]4) Outsourcing of financial services[/dropshadowbox]

7. Which of the following is not a part of the promotion process in marketing?
1) Persuasion
2) Information
3) Reminding
4) Reinforcing
5) Manufacturing quality product.

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]5) Manufacturing quality product[/dropshadowbox]

8. A paid form of non-personal presentation and promotion is called:
1) Direct Marketing
2) Personal selling
3) Advertising
4) Public relation
5) Product modification

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]3) Advertising[/dropshadowbox]

9. A bank offers discount coupons to the customers availing consumer loans from the bank. Which of the following kinds of marketing mix is it?
1) Direct marketing
2) Personal selling
3) Advertising
4) Public relation
5) Sales promotion

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]5) Sales promotion[/dropshadowbox]

10. While taking a decision on 'brand extension decision' main factor to be considered are:
1) Value perception from the point of view of customer
2) Advantage of the product over the nearest competitors
3) Quantity of sales
4) None of the above
5) Only 1 & 2

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]5) Only 1 & 2[/dropshadowbox]