Marketing Quiz 2

1. Different products remain in existence for a different limited period. This is called:
1) Product life cycle
2) Product life
3) Product maturity
4) Product decline
5) Product growth cycle

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]1) Product life cycle[/dropshadowbox]

2. At growth stage of a product, the strategic thrust is on:
1) Need to develop market
2) Expand the market by penetration
3) Protect the market share by retaining the existing customers
4) Cut cost and reposition the product
5) Any of the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]2) Expand the market by penetration[/dropshadowbox]

3. Which of the following is a reason for product elimination?
1) Sales keep declining continuously without any possibility for improvement
2) Profit keeps declining continuously without any possibility for improvement
3) Product prices are declining continuously without any possibility for improvement
4) Emergence and growth of substitute products
5) All the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]5) All the above[/dropshadowbox]

4. When a firm adds attractive business that is unrelated to the existing business, such growth strategy is called:
1) Intensive growth
2) Integrative growth
3) Diversification growth
4) Any of the above
5) None of the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]3) Diversification growth[/dropshadowbox]

5. Zero level channel implies:
1) Retail Trades selling through salesmen
2) Direct selling by manufacturer to the consumer
3) Retailer selling to consumer directly
4) All the above
5) None of the above

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]2) Direct selling by manufacturer to the consumer[/dropshadowbox]

6. When single price is charged for all consumers without any discrimination, it is known as:
1) Pricing strategy
2) Single price
3) Fixed price
4) Dynamic price
5) Variable price

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]3) Fixed price[/dropshadowbox]

7. What among the following purposes, for the consumer, is served by the price?
1) Allocation of purchasing power among various products according to need
2) Information about the quality or value of the product
3) Details about availability of the product
4) 1 & 2
5) 1, 2 & 3

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]4) 1 & 2[/dropshadowbox]

8. Business of a bank is increasing, but increase of business of other banks is higher than the increase in the business of the concerned bank. The result would be:
1) Lowering of profits
2) Lowering of business turnover
3) Lowering of market price
4) Increase in market share
5) All the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]3) Lowering of market price[/dropshadowbox]

9. In India which among the following determines the prices of banking products:
1) Government of India
2) Reserve Bank of India
3) Policy formulation by IBA
4) Policy formulation by Boards of concerned banks
5) All the above

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]4) Policy formulation by Boards of concerned banks[/dropshadowbox]

10. What do you mean by 'casual research'?
1) Establishment of Cause and effect relationship
2) Research which lacks purpose/seriousness
3) Study on Frequency of occurring things.
4) All the above
5) None

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]1) Establishment of Cause and effect relationship[/dropshadowbox]