Marketing Quiz 1

1. Which of the following cannot be a market situation?
1) One seller, many buyers
2) Many sellers and many buyers
3) Few sellers and many buyers
4) Many sellers and few buyers
5) None of the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]5) None of the above[/dropshadowbox]

2. On the basis of geographical area, this kind of market does not exist.
1) Retail Market
2) Local Market
3) Regional Market
4) National Market
5) Global Market

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]1) Retail Market[/dropshadowbox]

3. Importance of marketing has increased in the recent years due to which of the following
1) Consumer experiencing wide choices of goods and services
2) Availability of information to consumer about goods and services
3) Customised and target communications and offerings
4) All the above
5) None

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]4) All the above[/dropshadowbox]

4. Services offered by the banks fall under category of goods
1) Inseparable
2) Which can be touched
3) Intangible
4) Which can be evaluated only after use
5) All the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]3) Intangible[/dropshadowbox]

5. It is difficult to standardize the output of certain services, as these are delivered by human beings. This element is reflected in which of the following terms.
1) Intangible
2) Inseparable
3) Heterogeneous
4) Perishable
5)All the above[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]3) Heterogeneous[/dropshadowbox]

6. The process of production and consumption of services take place simultaneously is called
1) Market
2) Marketing
3) Services
4) Products
5) All the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]3) Services[/dropshadowbox]

7. Which of the following additional tools are included in the marketing mix for services?
1) People
2) Physical evidence
3) Process
4) 1, 2 & 3
5) 1 & 2

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]4) 1, 2 & 3[/dropshadowbox]

8. Under the concept of marketing, anything that can be offered to satisfy a want or need is called:
1) Goods
2) Services
3) Product
4) Any of the above
5) None

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]3) Product[/dropshadowbox]

9. Successful firms make efforts to reach which of the following level of a product hierarchy for customer attraction:
1) Core benefit
2) Expected product
3) Augmented product
4) Potential product
5) None of the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]4) Potential product[/dropshadowbox]

10. ............. comprises the process of developing and maintaining a portfolio of products that satisfy the needs of the customers from different segments:
1) Product mix
2) Product planning
3) Product marketing
4) Product manufacturing
5) None of the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]2) Product planning[/dropshadowbox]