Marketing Quiz 29

1. One of the following is not included in the 7 P’s of Marketing. Find the same _________
(a) Product
(b) price
(c) production
(d) promotion
(e) people

2. ‘SIP’ in Mutual Fund business means _______
(a) Salaried Individuals and Plans
(b) Systemised Insurance plans
(c) Systemised MF plans
(d) Systemised investment plans
(e) None of these

3. Mutual Fund business from existing bank customers can be mobilized by _________
(a) Outdoor marketing
(b) Telemarketing
(c) Cross-selling
(d) Internal Marketing
(e) All of the above

4. Conversion means _________
(a) Grouping of prospective clients
(b) Interacting with a prospective client
(c) Converting a seller to a buyer
(d) Converting a prospect into a buyer
(e) Converting an employer into an employee

5. Market Segmentation means __________
(a)Territory allocation
(b) Market Space
(c) Market place
(d) dividing the target group as per their needs
(e) Sales persons’ group

6. Marketing Opportunities means ________
(a) Availability of sales persons
(b) Availability of data
(c) Meals
(d) Scope for marketing
(e) Evaluation of performance

7. Market Research is useful for _________
(a) Deciding proper marketing strategies
(b) Deciding the sales persons
(c) Choosing old products
(d) Recruitment of staff
(e) Payment of bonus

8. The main target group for SIP Schemes are ____________
(a) ALL HNIs
(b) All NRIs
(c) All salaried persons
(d) All agriculturists
(e) All students

9. Innovation in marketing is same as _____________
(a) Motivation
(b) Inspiration
(c) Aspiration
(d) Creativity
(e) Team work

10. Buyer Resistance’ means _______
(a) Buyer’s interest in the product being sold
(b) Buyer fighting with the seller
(c) Buyer’s hesitation in buying the product
(d) Buyer becoming a seller
(e) Buyer buying the product

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