Marketing Quiz 30

1. Bulk Saving Accounts can be mobilized by means of__________
(a) Door to door canvassing
(b) Making cold calls
(c) e-mail solicitation
(d) Contacting all employees of an institution
(e) Writing letters

2. Diversification in marketing means _________
(a) Marketing to different countries
(b) Marketing in many companies
(c) Marketing of the same product by many, diverse persons
(d) Marketing of new, diverse product
(e) All of the above

3. One of the following is not a pre-sales activity. Find the same _________
(a) Lead generation
(b) Product design
(c) Sales presentation
(d) After-sales service
(e) Scanning the Yellow Pages

4. Corporate Loans are given to __________
(a) Individuals
(b) Blind persons
(c) School & Colleges
(d) Proprietary concerns
(e) Limited Companies

5. Financial Inclusion needs canvassing the Accounts of ________
(a) Financial Institutions
(b) NRIs
(c) HNIs
(d) Housewives
(e) Persons from the weaker sections

6. Value added services means ________
(a) Costlier products
(b) More number of products
(c) Additional services
(d) At par services
(e) New products

7. The USP of a Current Account is ___________
(a) High minimum balance
(b) No restriction son transactions
(c) No interest payable
(d) Restricted deposits
(e) Any number of accounts

8. Situation Analysis is useful for __________
(a) SWOT Analysis
(b) Analysis of Sales persons’ performances
(c) Analysis of capital markets
(d) Staff placement
(e) Area allocation

9. RTGS facility can be best canvassed among ________
(a) Inter-state traders
(b) Traders
(c) Carpenters
(d) Politicians
(e) Film stars

10. ‘USP’ of a product connotes _________
(a) High selling features of a product
(b) Drawbacks of a product
(c) New additions to a product
(d) Efficient staff
(e) Large organisation

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