1. Rural Marketing need not be resorted to because
(a) rural persons do not understand marketing
(b) it is not cost viable
(c) it is a waste of time
(d) all the statements are false
(e) all the statements are true
2. Networking makes Marketing.
(a) Very difficult
(b) very cumbersome
(c) easy to handle
(d) has nor role in marketing
(e) None of these
3. The target group for marketing of Internet Banking is
(a) All customer
(b) all literate customers
(c) all computer literate customer
(d) only borrowers
(e) All of these
4. Digital Banking can be resorted through
(a) Mobile Phones
(b) Internet
(c) Telephones
(d) All of these
(e) None of these
5. Market Survey means
(a) Market Research
(b) Market plan
(c) Marketing Strategies
(d) Market Monitoring
(e)All of these
6. Marketing persons need____________
(a) Innovative skills
(b) Laborious attitude
(c) Fighting nature
(d) Quality of imitating others
(e) Sympathetic approach
7. Communication skills in the case of a DSA means___________
(a) Oratory excellence
(b) Delivering long speeches
(c) Loquacious
(d) Ability to convince the customer with the right choice of words
(e) Ability to talk very fast
8. A ‘Prospect’ means--------
(a) a rude person
(b) a polite person
(c) a likely buyer
(d) a religious head
(e) a team leader
9. Social Marketing refers to_______
(a) Share market prices
(b) Marketing by the entire society
(c) Internet Marketing
(d) Marketing for a social cause
(e) Society bye-laws
10. A ‘Call’ means
(a) to call out to someone
(b) a profession
(c) A Speech
(d) A new Product
(e) a sales person visiting a likely buyer
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