Marketing Quiz 17

1. Cross selling means
(a) one salesman selling to another salesman
(b) selling across territories
(c) selling across countries
(d) selling additional products to existing customers
(e) All of these

2. Target market for Debit Cards is
(a) all existing account holders
(b) all sales persons
(c) all NRI’s
(d) all HNI’s
(e) All of these

3. Market penetration can be possible through
(a)more calls to the same buyers
(b)more calls to many buyers
(c)surrogate marketing
(d)alternate marketing
(e)All of these

4. Cross selling can be resorted to by
(a)all sales persons
(b)all employees
(c)all employers
(d)outsourced agencies
(e)all service providers

5. Market innovations means
(a)design new products
(b)new styles of marketing
(c)new ideas in sales steps
(d)Only (a) and (b)
(e)All (a), (b) and (c)

6. Market penetration connotes
(a)covering a wide area of the Marketing for sales
(b)entering the sellers’ house
(c)entering all shops and business houses
(d)All of these
(e)None of these

7. SME means
(a)Small and Medium Enterprises
(b) Small Marketing Enterprises
(c) Small Scale marketing Entities
(d) Small And Medium Establishments
(e) All of these

8. For successful marketing
(a)only the sales person sells
(b)only finance Department sells
(c)only front office persons sells
(d)only back office persons sells
(e)the whole organization sells

9. Savings Accounts with zero balance can be opened for
(a)persons below BPL
(b)under Financial Inclusion scheme
(c)students
(d)as per Bank’s policies
(e)None of these

10. “outsourcing” means service rendered by
(a) outside agencies
(b) other departments of the company
(c) employees, other than the sales persons
(d)marketing department
(e)All of these

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