Marketing Quiz 16

1. Customisation means
(a)acquiring more customers
(b)regulating customers
(c)special products to suit each customer
(d)more products per customer
(e)All of these

2. Modern styles of marketing include
(a) Digital marketing
(b) tele marketing
(c) e- commerce
(d) e-mails solicitation
(e) All of these

3. E-marketing is same as
(a)virtual marketing
(b)digital marketing
(c)real time marketing
(d)All of these
(e)None of these

4. Value added services means
(a) Costlier products
(b) larger number of products
(c) additional services
(d) at par services
(e) None of these

5. Aggressive Marketing is necessitated due to
(a) Globalisation
(b) increased competition
(c) increased production
(d)increased job opportunities
(e)All of these

6. Efficient marketing style requires
(a)proper planning
(b)good communication skills
(c)team work
(d)knowledge of products
(e)All of these

7. The performance of a sales person depends on
(a) Salary paid
(b) sales incentives paid
(c) size of the sales team
(d) ability and willingness of the sales person
(e) team leader’s aggressiveness

8. The sole aim or marketing is to
(a)increase sales
(b)increase the number of employees
(c)increase profits
(d)increase production
(e)Both (a) and (c)

9. Lead generation means
(a)tips generation means
(b)tips for better production
(c)generate leaders
(d)likely sources for prospective clients
(e)All of these

10. Cross selling is very effective in the sale of one of the following
(a) Debit cards
(b) Credit cards
(c) Internet banking
(d) Auto loans
(e) all of these

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