Marketing Quiz 15

1. In marketing, market penetration means
(a)entering likely purchasers houses
(b)entering stores and shops
(c)covering a wide area of the market
(d)All of the above
(e)None of these

2. Innovation helps in
(a)designing new products
(b)improving marketing functions
(c)increasing sales
(d)new methods for increasing prospects
(e)All of the above

3. Marketing strategy means
(a)new ideas to true more customers
(b)new methods to retain the customers
(c)new ways to contact the new customers
(d)new marketing techniques
(e)All of the above

4. Successful marketing strategies need
(a)knowledge of customers tastes
(b)good leadership
(c)proper direction and guidance
(d)knowledge of peers
(e)All of the above

5. Promotion means
(a)additional responsibility
(b)doing research in marketing
(c)advertisement and publicity for marketing
(d)going up the ladder in Government establishments
(e)All of the above

6. Diversification means
(a)marketing in diverse countries
(b)marketing in diverse companies
(c)making new, diverse products
(d)used only for transactions with foreign countries
(e)All of the above

7. Motivation is very much required effective marketing. What other qualities are required?
(a) Confidence
(b)Effective Communication skills
(c)Team work
(d)perseverance
(e)All of the above

8. Market Research is useful for
(a)deciding proper marketing strategies
(b)deciding the selling price
(c)choosing the right products
(d)choosing the sales persons
(e)All of these

9. A ‘call’ means
(a)shout out to somebody
(b)a profession or business
(c)visit friends
(d)visiting prospective customers
(e)After-sales services

10. Conversion means
(a)meeting a prospective client
(b)interacting with a prospective client
(c)converting an employer into an employee
(d)converting a seller to a buyer
(e)converting a prospective client into a buyer

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