Marketing Quiz 18

1. In modern day marketing the benefits of selling extend to
(a)Only products and services
(b) Only after sales services
(c) Lifelong relationship with the buyer
(d) All of these
(e) None of these

2. One of the following is not a target group of SME loans
(a) All professionals
(b) large industries
(c) truck operators
(d) beauty parlors
(e)hotels and restaurants

3. The performance of a salesperson can be enhanced by
(a)increasing the sales incentives
(b)increasing the number of products to be sold
(c)appropriate training
(d)All of these
(e)None of these

4. Team building is required
(a)only for lead generation
(b)only for after sales service
(c)for cross selling
(d)All of these
(e)None of these

5. For sustained relationship with the buyer, one of the following is necessary
(a)continuity
(b)consistency
(c)understanding
(d)empathy
(e)All of these

6. Sales Promotion involves. Find the incorrect option
(a)building product Awareness
(b)creating Internet
(c)providing Information
(d)designing new products
(e)None of these

7. Target market for Home Loans is
(a)all builders
(b)all housing societies
(c)agriculturists
(d)All of these
(e)None of these

8. Lead generation is
(a)a pre-sales function
(b)a function of the customer
(c)a function of the manufacturing department
(d)a post sales function
(e) All of these

9. Financial Inclusion means
(a) Opening Accounts of Finance Companies
(b) financial Analysis of Balance sheet figures
(c)opening Accounts of HNI’s
(d)opening Accounts of NRI’s
(e)opening Accounts of under privileged person

10. Marketing in Banks is defined as
(a)Negotiable Instruments Act
(b)Banking Regulation Act
(c)Reserve Bank of India Act
(d)Companies Act
(e)None of these

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