Marketing Quiz 11

1. Internet Banking means
(a)meeting of banks of the net
(b)net Practice
(c)banking returning lost items
(d)transactions with foreign countries
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c)banking returning lost items[/dropshadowbox]

2. Customer Loyalty means
(a)shifting of customers from one bank to another
(b)customers banking with one bank exclusively
(c)customers returning lost items
(d)customer giving gifts to banks
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](b)customers banking with one bank exclusively[/dropshadowbox]

3. A Marketing Plan is necessary for
(a)having a focused approach to marketing
(b)to decide marketing strategies
(c)to decide product strategy
(d)to decide advertising strategy
(e)All of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)All of these[/dropshadowbox]

4. Public relations is required for
(a)improving customer service in the company
(b)improving marketing functions in the company
(c)better atmosphere in the company
(d)All of these (e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d)All of these [/dropshadowbox]

5. One of the following qualities is not required for effective marketing. That is
(a) Self-motivation
(b) effective communication skills
(c) team work
(d) perseverance
(e) sympathy

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e) sympathy[/dropshadowbox]

6. Gift of the gab means
(a)distributing gifts
(b)collecting garbage
(c)multi linguist
(d)good communication skills
(e)short-tempered

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d)good communication skills [/dropshadowbox]

7. Rural Marketing involves
(a) Selling to farmers and agriculturists
(b) selling to rural households
(c) selling to rural industries
(d) arranging meals
(e)All of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)All of these[/dropshadowbox]

8. Find the incorrect statement
(a)marketing is redundant in computerized banks
(b)marketing is redundant in foreign countries
(c)marketing is redundant in private establishments
(d)marketing is redundant in Government establishments
(e)All of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)All of these[/dropshadowbox]

9. Proper Marketing requires
(a)planning
(b)sympathy
(c)knowledge of products
(d)(a) and (b) both
(e)(a) and (b) both

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)(a) and (b) both[/dropshadowbox]

10. Market information means
(a)knowledge of companies
(b)cross-country information
(c)knowledge of related markets
(d)selling to existing customers
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c)knowledge of related markets [/dropshadowbox]