Marketing Quiz 95

1. Which of the following is not a 'Post testing' Technique of advertisement ?
(1) Sales test
(2) Focus group
(3) Enquiry test
(4) Attitude test
(5) None of these

2. 'Casual' research is basically concerned with
(1) establishing cause and effect relationship
(2) arriving at a forecast or prediction of interest
(3) measuring and estimating the frequencies with which of things occur
(4) All of the above.
(5) None of these

3. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called
(1) Brand goodwill method
(2) Price premium method
(3) Both (1) and (2)
(4) Only(l)
(5) Only (2)

4. Media planning includes_
(1) assessing lost
(2) selecting the right medium
(3) both (I) and (2)
(4) Only (1)
(5) Only (2)

5. In India, which commission can be approached to curb misleading advertisements_
(l) MRTP
(2) MTP
(3) ISPT
(4) QTP
(5) None of these

6. In marketing 'initiator' is a term which describes_
(1) who determines that some need is not being met and authorities a purchase to rectify the situation
(2) who most directly involved in the consumption of the product
(3) Only (1)
(4) Only (2)
(5) None of these

7. What is the full form of LIC ?
(1) Life Insurance Corporation
(2) Life Insurance Commission
(3) Life India Corporation
(4) All of these
(5) None of these

8. The Traditional Marketing style involves ____
(1) Telemarketing
(2) Digital Marketing
(3) Indirect Marketing
(4) Direct Marketing
(5) All of these

9. A lead means_
(1) A prospect who is more likely to avail of the Bank's product
(2) A political leader
(3) A religious leader
(4) A bank chairman
(5) None of these

10. Innovation means_
(1) Compensation
(2) Inspiration
(3) Additional perquisites
(4) Implementing new ideas or new methods
(5) None of these

ANSWERS
1.4
2.b
3.2
4.3
5.1
6.1
7.1
8.3
9.1
10.4