Marketing Quiz 94

1. Which of the following is NOT an element of the marketing mix?
(1) Distribution
(2) Product
(3) Target market
(4) Pricing
(5) None of the above

2. The term "marketing mix" describes:
(1) A composite analysis of all environmental factors inside and outside the firm
(2) A series of business decisions that aid in selling a product
(3) The relationship between a firm's marketing strengths and its business weaknesses
(4) A blending of four strategic elements to satisfy specific target markets
(5) The range of products that is offered for sale

3. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:
(1) Pricing
(2) Segmentation
(3) Distribution
(4) Product development
(5) Promotion

4. The way in which the product is delivered to meet the customers' needs refers to:
(1) New product concepts and improvements
(2) Selling
(3) Advertising and promotion activities
(4) Place or distribution activities
(5) None of the above

5. A market orientation recognizes that:
(1) Price is the most important variable for customers
(2) What the customer thinks he or she is buying is what is important
(3) Selling and marketing are essentially the same thing
(4) Sales depend predominantly on an| aggressive sales force
(5) None of the above

6. A value chain in marketing is:
(1) an operator of discount stores with many branches
(2) a factory outlet store
(3) a process by which goods gain value as they pass through different levels of intermediaries
(4) a process by which companies target value conscious customers
(5) None of these

7. In general, concern with the ecological environment is most closely associated with economies characterised by:
(1) rapid economic growth
(2) high levels of GDP per capita
(3) low levels of GDP per capita
(4) abundant natural resources
(5) None of these

8. Business ethics is essentially about:
(1) universal codes of business practice
(2) societally orientated behaviour by rums
(3) a culturally conditioned agreement on what constitutes right and wrong
(4) honesty to a finn's customers
(5) None of these

9. Which of the following is least likely to be associated with a firm's macro-environment?
(1) study of the changing birth rate
(2) analysis of household savings ratios
(3) a new staff incentive scheme
(4) cultural convergence
(5) None of these

10. Which of the following represents the most important reason why firms monitor their demographic environment?
(1) to explain historical trends
(2) to predict political change .
(3) to predict the size of market segments
(4) to predict business cycles
(5) None of these

ANSWERS
1.3
2.4
3.5
4.4
5.2
6.3
7.2
8.3
9.3
10.3