1. In 'Double-win' strategy
(1) Customer gets an additional benefit
(2) Customer gets price debate.
(3) Both customs and the sales person come out with sense of satisfaction
(4) Both (1) and (2)
(5) None of these
2. Consumer behavior, 'Perception is a process through which_
(1) a consumer make ultimate purchasing
(2) a consumer is satisfied
(3) a consumer's mind receives, organizes and interprets physical stimuli
(4) Both (1) and (3)
(5) None of these
3. Sales forecast implies_
(1) an estimate of the maximum possible sales opportunities present in a particular market segment
(2) an estimate of sales, in physical units, in a future period
(3) Both (1) and (2)
(4) Only (1)
(5) Only (2)
4. In advertising for_____is not allowed
(1) Liquour
(2) Cigarattes
(3) Both (1) and (2)
(4) Only(l)
(5) Only (2)
5. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain. This theory is called
(1) Quickest the best
(2) Instant service
(3) Service on time
(4) Timely effort
(5) None of these
6. Entrepreneurs find direct marketing attractive because of___
(1) Investment is low
(2) It doesn't required specialized skills
(3) Returns are quick
(4) All of the above
(5) None of these
7. Demonstration is an exercise to_
(1) attractively pack and display the goods
(2) prove the characteristic of the product
(3) Both (1) and (2)
(4) Only (1)
(5) Only (2)
8. Which among the following is not an example of Direct marketing ?
(1) tele-marketing
(2) sales on internet
(3) mail order sales
(4) Retail stores
(5) None of these
9. In selling 'consumption' is the ultimate goal of the salesman while a marketer_
(1) identify consumer needs
(2) develop an appropriate product / service to attain customer satisfaction
(3) accomplish organizational goals through integrated marketing approach
(4) All of the above
(5) None of these
10. In Banking services, market can be segmented on the basis of_
(1) density
(2) customers
(3) Both (1) and (2)
(4) Only (1)
(5) Only (2)
ANSWERS
1.2
2.3
3.3
4.3
5.2
6.4
7.2
8.4
9.3
10.3
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