Marketing Quiz 102

1. Planned-cost service means—
(1) Costly products
(2) Extra profit on the same cost
(3) Extra work by seller
(4) All of these
(5) None of these

2. Internet marketing means—
(1) Self-marketing
(2) Core Groups monitoring
(3) Employees marketing
(4) All of these
(5) None of these

3.The aim of successful marketing is—
(1) to increase the sale
(2) to increase the profit
(3) to increase the output of sellers
(4) All of these
(5) None of these

4. The networking becomes...... through networking.
(1) very difficult
(2) dull
(3) easy
(4) has no role in marketing
(5) None of these

5. Cross-selling covers—
(1) Identifying customer needs
(2) Matching the Products to customer needs
(3) Convincing the customers of Product benefits
(4) Responding to questions and objections of customers
(5) All of these

6. Is marketing an art or a science? Marketing differs from the natural sciences because:
(1) Marketing tends to deal with open systems whereas the natural sciences tent to deal with closed systems
(2) Marketing tends to deal with closed system whereas the natural sciences tend to deal with open systems.
(3) It is impossible to develop a systems perspective for marketing, unlike the natural sciences
(4) It is impossible to develop a systems perspective for the natural sciences, unlike marketing.
(5) None of these

7. Positivist approaches to marketing are essentially based on which of the following approaches?
(1) In depth case studies of consumers
(2) Uncovering the real underlying truth about consumer emotions
(3) Methodologies which are robust and repeatable
(4) Methodologies which seek to uncover positivist and relative attitudes about a product
(5) None of these

8. Which of the following is NOT usually defined as an element of the marketing mix?
(1) Products
(2) People
(3) Place
(4) Profits
(5) None of these

9. Marketing is best defined as—
(1) matching a product with its market
(2) promoting and selling products
(3) facilitating satisfying exchange relationships
(4) distributing products at the right price to store
(5) distributing products at low price to stones

10. The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing?
(1) Proctor and Gamble selling toothpaste
(2) St. Pauls Church attracting new members
(3) PepsiCo selling soft drinks
(4) Lever's donating 25 pence to a charity with every pack purchased
(5) None of these

ANSWERS
1.2
2.5
3.4
4.3
5.2
6.1
7.3
8.4
9.3
10.2