1. Market Expansion means-
(1) hiring more staff
(2) firing more staff
(3) buying more products
(4) buying more companies
(5) None of these
2. Delivery Channel means—
(1) maternity wards
(2) handing over the products to the buyers
(3) places where products are made available to the buyers
(4) All of these
(5) None of these
3. One of the following is a target group for the marketing of Internet Banking.
(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
(5) All of these
4. One of the following is a target group for the marketing of educational loan.
(1) All the customers
(2) Students
(3) Only poor students
(4) Students having promising educational track record
(5) All of these
5. Service after sale is not the function of—
(1) Marketing staff
(2) Seller
(3) Director of the company
(4) Employees of the company
(5) All of the above are wrong
6. If done through.........the rural marketing would be more effective.
(1) fairs
(2) village fairs
(3) door to door campaign
(4) All of these
(5) None of these
7. Market Survey means—
(1) Market Research
(2) Market Planning
(3) Marketing Strategies
(4) Market Monitoring
(5) All of these
8..........can be done through digital Banking?
(1) Mobile phone
(2) Internet
(3) Telephone
(4) All of these
(5) None of these
9. A good seller should have the following quality/qualities?
(1) Devotion to the work
(2) Submissive
(3) Sympathy
(4) All of these
(5) None of these
10. The rural marketing is not required because—
(1) rural people do not understand marketing
(2) it's not practical from the cost point of view
(3) it is sheer wastage of time
(4) All are wrong
(5) All are correct
ANSWERS
1.5
2.3
3.3
4.2
5.1
6.2
7.1
8.1
9.4
10.4
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