1. What is one of the advantages of brand a consumer has ?
(1) Easy to recognize
(2) Easy to Claims
(3) Legal Protection
(4) Time saving
(5) All of above
2. What is one of the benefits brand Marketer's has ?
(1) Brand Royalty
(2) Increase in Goodwill
(3) Discourage Pi ice Competition
(4) 1 and 2
(5) 1,2 and 3
3. A product item can be best described as a
(1) component of a marketing mix.
(2) particular type of brand.
(3) specific characteristics of a company's product.
(4) specific version of a product.
(5) None of these
4. A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product
(1) category
(2) dimension
(3) extension.
(4) line.
(5) None of these
5. The depth of a product mix is measured by the average number of
(1) inconvenience products as compared with the number of specialty products
(2) different product lines offered by the company
(3) different products offered in each product line.
(4) specialty products as compared with the number of convenience products.
(5) None of these
6. Beatrice Company markets such diverse products as Rosarita Mexican foods and Samsonite luggage. These various offerings exhibit Beatrice’s product mix
(1) width
(2) depth.
(3) length.
(4) volume
(5) None of these
7. Aggressive pricing is typical during the ____ stage of the product life cycle.
(1) decline
(2) growth
(3) introduction
(4) Plateau
(5) None of these
8. Sales usually start to decline __of the product life cycle
(1) at the be beginning of the termination stage
(2) at the end of the growth stage
(3) at the beginning of the decline stage
(4) during the maturity stage
(5) None of these
9. An ad that stresses "Demand the real Lucas Wine Cooler: accept no substitutes!" is best geared for which stage of the product life cycle?
(1) Introduction
(2) Growth
(3) Maturity
(4) Decline
(5) None of these
10. Persil is the best selling laundry detergent in the UK. When Letter Bros used the Persil brand name for its washing up liquid it was adopting— policy.
(1) an individual branding
(2) an overall family branding
(3) a line family branding
(4) a brand extension branding
(5) None of these
ANSWERS
1.5
2.5
3.4
4.4
5.3
6.1
7.2
8.4
9.2
10.4
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