Marketing Quiz 88

1. Increase in the cost of sale is the ____of Personal Selling
(1) Advantage
(2) limitation
(3) Capital
(4) Costing
(5) Creation

2. A Trade mark is a brand-that has been given legal protection thus ensuring its use____
(1) By all the people
(2) By one seller only
(3) By all sellers
(4) By Government
(5) All of above

3. Trade Mark' is a—
(1) Legal Term
(2) Social Term
(3) Specific Term
(4) Marketing Term
(5) Unorganised Term

4. Some brand of Soap is :
(1) Godrej No. 1
(2) Cinthol
(3) Pears
(4) Lux
(5) All of above

5.Name the brand of Tooth-pastes—
(1) Promise
(2) Babool
(3) Binaca
(4) Pepsodent
(5) All of above

6. A brand name facilitates—
(1) Advertising
(2) Functions as a demand stimulant
(3) Social
(4) General
(5) 1 and 2

7. Acts related to Trade mark came into existence in
(1) 1958
(2) 1959
(3) 1962
(4) 1970
(5) 1990

8. Which act have been passed in the year 1958 ?
(1) Trade and Merchandise Marks Act 195G
(2) Companies Act 1956
(3) Indian Partnership Act 1932
(4) Income Tax Act
(5) None of above

9. "All the Trade marks are brand" but—
(1) All the Brands are not Trade mark
(2) All the Brands art Trademark
(3) All the Brands are not rare Art
(4) All the Brands of McDonald are trademarks
(5) 1 and 2

10. Firms that use_____ are less likely to damage their reputations if a new product fails.
(1) Individual branding
(2) overall family branding
(3) line family branding
(4) brand extension branding
(5) None of these

ANSWERS
1.2
2.2
3.1
4.5
5.5
6.5
7.1
8.1
9.1
10.1