1. We should understand the meaning of______ to know Marketing Organisation.
(1) Marketing and Selling
(2) Market and Product
(3) Society and Product
(4) Marketing and Organisation
(5) None of these
2. Who said "Marketing organisation provides the vehicle for making decisions on products,marketing channels, physical distribution, promotion and prices. ?
(1) Cundifl
(2) Still
(3) Govani
(4) Philip Kotler
(5) 1. 2 and 3
3. What is the department established in an enterprise ?
(1) Sales Department
(2) Advertisement Department
(3) After Sale Department
(4) Sale Promotion Department
(5) All of above
4. Need of Marketing organization arises due to_______
(1) Development of new concept of marketing
(2) Development of mankind
(3) Development of product
(4) Development of living standard
(5) None of these
5. As per new concept of Marketing
(1) Customer is king
(2) Producer is king
(3) Salesman is king
(4) Retailer is king
(5) Wholeseller is king
6. All the market efforts starts with the discovery of
(1) Product
(2) Needs and wants of consumers
(3) Corruption
(4) Valid crime Case
(5) All of above
7. All the marketing activities ends with
(1) Satisfaction of needs of customers
(2) Satisfaction of Government
(3) Satisfaction of Businessman
(4) Satisfaction of Legal Authorities
(5) Satisfaction of Competitor
8. Who said "Organisation is the determine the activities to accomplish a job and to arrange the distribution of activities among the people" ?
(1) Lurwlck
(2) Kimbai
(3) Tousley
(4) J.F. Pyle
(5) Clark and Clark
9. Which view of organization states - "organisation as a group of people brought together to participate in a common effort to accomplish certain goals."
(1) Traditional view
(2) Modern view
(3) Classical view
(4) Ancient view
(5) None of above
10. what are the major goals of marketing organisations ?
(1) Desired Financial Resuhs
(2) Disposition toward change
(3) Desired place in the industry
(4) Competitive posture
(5) All of the above
11. The company's ________is of great importance to the market organisation
(1) Goal
(2) Profit Goal
(3) Profit and Loss
(4) 1 and 2
(5) None of above
ANSWERS
1.1
2.1
3.1
4.2
5.1
6.2
7.3
8.1
9.5
10.2
11.2
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