Marketing Quiz 82

1. Product innovation is higher in_______
(1) Development countries
(2) Underdeveloped countries
(3) Developing countries
(4) Western countries
(5) Asian countries

2. Rate of Product innovation is too low in _____________
(1) America
(2) South America
(3) China
(4) Canada
(5) India

3. Majority of the consumers in India are_______
(1) Clever
(2) Illiterate
(3) Literate
(4) Standard
(5) Rich

4. Standard of Living of Indian people/consumers is very________
(1) Low
(2) High
(3) Average
(4) Positive
(5) Negative

5. Per capita income of indian consumers is ;
(1) Very low
(2) Very high
(3) Average
(4) Positive
(5) Negative

6. What is one of the reasons for Product Innovation ?
(1) Business Growth
(2) Competition
(3) Market changes
(4) Technological changes
(5) All of above

7. Business Growth is complementary to_______
(1) Product Development
(2) Product Innovation
(3) Product growth
(4) Product stage
(5) Product idea

8. When the product reaches at saturation stage it becomes necessary for the enterprise to ________
(1) Innovate the Product
(2) Eliminate the Product
(3) Increase the Production
(4) Stop the Production
(5) None of these

9. Producing a new product by using the wastage and scraps is the example of _______
(1) Maximising Utilisation of Resources
(2) Minimising wastages
(3) Miximising social waste
(4) Maximise profit level
(5) All of above

10. Who said "Marketing comprises both buying and selling activities" ?
(1) J.F. Pyle
(2) William J. Stanton
(3) Prof. P.K. Parashar
(4) Prof Philip Kotler
(5) Bowley

ANSWERS
1.1
2.5
3.2
4.1
5.1
6.5
7.1
8.1
9.1
10.1