Marketing Quiz 81

1. Who said "A Product modification is any deliberate alteration in the physical attributes of a product or its packing" ?
(1) Philip Kotler
(2) Anjum Dass
(3) Stanton
(4) Parashar
(5) Marshal

2. What is one of the various strutegies of product Modification ?
(1) Quality improvement
(2) Style improvement
(3) Features improvement
(4) Packaging improvement
(5) All of above

3. Style improvement strategy Includes_________
(1) Change in Colour
(2) Change in IV
(3) Change in Size
(4) 1 & 3
(5) 1,2 and 3

4. Who said "But putting products to death or letting them die is a drab business and often engenders much of the sadness of a final parting with old and tried friends" ?
(1) Philip Kotler
(2) R. S. Alexander
(3) Pankaj Parashar
(4) Dr. Rita Sharma
(5) Marshal

5. What is one of the reasons for not taking Product Elimination Decision ?
(1) Effect of External Factors on sales
(2) Boosting by Marketing Programme
(3) Boosting by Product Modification
(4) Helpful In the sale of other Products
(5) All of above

6. Which concept of marketing is Dynamic in nature ?
(1) Product Planning
(2) Product Innovation
(3) Product Capacity
(4) Product Elimination
(5) None of these

7. In which of the following we find frequent changes ?
(1) Habits of consumer
(2) Tastes of consumer
(3) Liking of consumer
(4) None of above
(5) 1. 2 and 3

8. Man enterprise does not change its products according to changing circumstances, it can not be successful in achieving
(1) Marketing Plan
(2) Marketing Objectives
(3) Marketing Strategy
(4J Marketing People
(5) Marketing Source

9. When some improvements are introduced in existing products it is called________
(1) Product
(2) Product Innovation
(3) New Product
(4) Further Product
(5) Marketing

ANSWERS
1.1
2.5
3.5
4.2
5.5
6.2
7.5
8.2
9.2