Marketing Quiz 76

1.Today's Market Managers can never have too much information.
(1) True
(2) True in Public Limited Companies
(3) True in Cottage industries
(4) False when market is small
(5) False

2. Marketing research usually begins with gathering primary data.
(1) True in case of PSU's
(2) True in case of EOU's
(3) True
(4) False
(5) False in case of cottage industries

3. A company's own observational research produces what we cell primary data.
(1) False
(2) False in Short Run
(3) False in Long Run
(4) True
(5) True when primary data is collected

4. Market research is very necessary
(1) When new product is to be launched
(2) Consumer behaviour
(3) Packing
(4) Campaign
(5) None of these

5. What is the very first step of Marketing research ?
(1) Define the problem
(2| Create the problem
(3) Solving the problem
(4| Analyse the problem
(5) None of above

6. Second step in market research is
(1) Situation Analysis
(2) Problem Analysis
(3) Collection of Data
(4) Tabulation of Data
(5) All of above

7. What is one of the sources of collection of data ?
(1) Internal
(2) External
(3) Traditional
(4) 1 and 2
(5) None of these

8. Comparative study is made by-
(1) Tabulation of data
(2) Analysis of data
(3) Preparation of data
(4) Follow up
(5) All of above

9. What is the limitation of Marketing Research ?
(1) Limitation of money
(2) Limitation of time
(3) Limitation of skill
(4) Limitation of Bias
(5) All of above

10. Small business houses cannot afford Marketing Research because of the
(1) Limitation of money
(2) Limitation of time
(3) Limitation of skil
(4) Limitation of Bias
(5) None of above

11. Name the concept which means to collect and co-ordinate the required means to implement a plan ?
(1) Marketing
(2) Organisation
(3) Coordination
(4) Directing
(5) Control

ANSWERS
1.5
2.1
3.5
4.1
5.5
6.2
7.1
8.1
9.5
10.1
11.2