Marketing Quiz 63

1. Which advertisement media will you prefer to market the product at national level ?
(1) Loca news papers
(2) Television
(3) Wall Painting
(4) Posters
(5) Periodicels

2. Which advertisement media will you prefer for immediate effect of it ?
(1) News paper
(2) Periodicels
(3) Radio
(4) Posters
(5) 1, 3 & 4

3. Collective Bargaining is a main characteristic of —
(1) Super Bazar
(2) Chained shops
(3) co - operative Societies
(4) Departmental store
(5) None of these

4. Retailing is defined as all the activities involved in selling goods or services directly to final consumer for —
(1) Black Marketing
(2) Personal use
(3) Business use
(4) Personal and Business use
(5) None of these

5. Retailing is defined as all the activities involved in selling goods and services directly to find consumer for personal and business use.
(1) True in Large scale Trade
(2) Trade in PSUs
(3) True in Emergency
(4) True
(5) False

6. Super markets are large low costs, high margin, high volume self services stores that carry a wide range of Food, Laundry and Household products.
(1) False for small towns
(2) True
(3) True in case of Rural Area
(4) False
(5) Can't say

7. Retailers must decide on three product variables - product assortment, services, mix and price.
(1) True
(2) True in the some cases
(3) True in special cases
(4) False
(5) False in some Geographical Areas.

8. Which of the following is not a service level offered by retailers ?
(1) Limited service
(2) Self service
(3) Quality service
(4) Full service
(5) Quantity service

9. Which is not a type of Retailer?
(1) Doctor's seeing patient
(2) Real estate agents
(3) Wedworths safety
(4) Avon
(5) Avon Representatives

10. Convenience stores must charge high price to make up for higher operating costs and lower sales volume.
(1) True
(2) True up to some extern
(3) False
(4) True in some special conditions
(5) False when one products is purchased

ANSWERS

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