Marketing Quiz 62

1. To introduce new goods and services to the world of consumers" is the main object of_.
(1) Government
(2) Enemy Country
(3) Advertising
(4) Products
(5) All of above

2. Advantages of advertisement has been broadly classified as :
(1) Advantages of Producers
(2) Advantages to Middlemen
(3) Advantages to consumers
(4) Advantages to society
(5) All of above

3. What is one of the advantages of advertisement to Producers ?
(1) Stability
(2) Increase in Sales
(3) Increase in Profits
(4) Increase in Goodwill
(5) All of above

4. Increase in sale results :
(1) Increase in Profit
(2) Increase in Competition
(3) Increase in Fraud
(4) Increase in dignity
(5) All of above

5. What is one of the advantages of advertisement to consumers ?
(1) Knowledge of new product
(2) Convenient Purchasing
(3) Saving of Time
(4) Increase in cheating
(5) 1,2 and 3

6. What is the advantage of advertisement society has ?
(1) Employment opportunity
(2) Increase in standard of living
(3) Encouragement to Healthy competition
(4) Educative
(5) All of above

7. Name the advantage of advertisement under which it provides complete information about the product/uses to the society :
(1) Utilisation
(2) Fuller Utilisation
(3) Educative
(4) Help
(5) Stress

8. Advertisement provides knowledge of new products and commodities to the society to
(1) Increase in sale
(2) Increase in fraud
(3) Increase in standard of living
(4) Help
(5) Educative .

9. Newspapers are sold for very cheaper rates because
(1) It contains discount coupon
(2) It is used for criminal activities
(3) It contains Advertisement
(4) It enjoys subsidy
(5) All of the above

10. Through advertisement consumers used to take their purchasing decision in advance. In this way advertisement helps in
(1) Convenient Purchasing
(2) Purchasing Parity
(3) Purchase Return
(4) Social Obligation
(5) After purchase/sale service

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