Marketing Quiz 44

1. Major branding decisions include brand name selection,brand sponsor and strategy.
(1) True
(2) True when brand is so famous
(3) True when brand is very simple
(4) False
(5) False in some special cases

2. If a protected brand name becomes too successful, a company can lose the exclusive rights to that name :
(1) False if found guilty
(2) False
(3) False in somecases
(4) True
(5) True when brand is not so tipicle

3.A company has four choices when it comes to brand strategy, new brands, multi brands_--------- &-----------
(1) Pure and Impure
(2) Line extension and Line creation
(3) Line extension and brand extension
(4) brand extension and brand creation
(5) Line creation and brand cre100ation

4. Making a major product line decision involves determining
(1) Product line length
(2) Product line stretching
(3) The marketing mix
(4) Classification
(5) Diversification

5. Which of the following is not a step in the new product development process ?
(1) Marketing
(2) Test marketing
(3) Concept development and testing
(4) Commercialisation
(5) Market Research

6. New to the world products, where the category itself is new, are also known as_.
(1) Specialty Products
(2) Diffusions
(3) Innovations
(4) Ideas
(5) Inventions

7. Product is the _______of all the marketing activities.
(1) Bottom
(2) Top
(3) Centre
(4) Point
(5) Source

8. Two most important variables of Marketing is
(1) Consumer
(2) Wholeseller
(3) Product
(4) New Product
(5) 1 and 3

9. Two concepts of product are
(1) Narrow concept
(2) Line concept
(3) Wide concept
(4) Straight concept
(5) 1 and 3

10. "A product is a bundle of physical or chemical properties" states _______concept of Product.
(1) Tall
(2) Narrow
(3) Wide
(4) Small
(5) Straight

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