Marketing Quiz 43

1. Which is the most important activity in any business concern ?
(1) Employees
(2) Purchase
(3) Government
(4) Marketing
(5) Schedule

2.Name the inversely accepted business activity which is required for all the successful businesses ?
(1) Production
(2) Marketing
(3) Purchase
(4) Schedule
(5) Raw Material

3.The firm should decide what can be sold before deciding_.
(1) Marketing
(2) Production
(3) What can be produced
(4) Channel of Distribution
(5) None of these

4.Who said "Product is a cluster of Psychological satisfactions"?
(1) George Fisk
(2) Prof. Diva Parashar
(3)J Dr. Manmohan Singh
(4) Rustom S. Davar
(5) Dr. Pankaj Parashar

5.What is a product ?
(1) Goods which are produced for the sale purpose of consumption
(2) Anything that satisfies consumers wants or needs and involves transfer of title
(3) Anything that satisfies a need or want and can be offered on the market for attention, acquisition, use or consumption, including physical objects, services, persons, places, organisations ideas and mixes of the above
(4) Any Physical Good
(5) Goods that satisfy a want or need and that consumers can actually see or touch

6.The three levels of Product are—
(1) Raw, Semi finished & finished
(2) Core Product. Actual Product and Augmented Product
(3) Price. Place. Promotion
(4) Design, Brand Name and Packaging
(5) Tangible Product. Services ideas

7.Product Planners must think of products and services on three levels.
(1) True
(2) True when choices are limited
(3) True in case of Multilevel product
(4) False
(5) False when product is of durable nature

8.The following represents perhaps the most distinctive skill of professional marketers as they create, maintain, protect and enhance consumer perception of a product or service. What is it ?
(1) Trade mark
(2) Design of a striking symbol
(3) Personal sales
(4) Branding
(5) Performance

9.A brand serves to identify the maker or seller of a product and may consist of___.
(1) A name, term, sign, symbol, design
(2) A Board
(3) A Catchy slogan
(4) A Powerful name
(5) A high price tag

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