1. The sole aim of marketing is to __________
(a) Increase sales
(b) Increase the number of employees
(c) Increase profits
(d) Increase production
(e) All of these
2. Aggressive Marketing is necessitated due to __________
(a) globalization
(b) increased competition
(c) increased production
(d) increased job opportunities
(e) all of these
3. Efficient marketing style requires _____________
(a) proper planning
(b) good communication skills
(c) team work
(d) knowledge of products
(e) all of these
4. Modern styles of marketing include __________
(a) Digital marketing
(b) tele-marketing
(c) e-commerce
(d) e-mails solicitation
(e) all of these
5. A ‘call’ means ___________
(a) Shout out to somebody
(b) a profession or business
(c) visit friends
(d) visiting prospective customers
(e) after-sales service
6. Lead generation means _________
(a) Tips for selling tactics
(b) Tips for better production
(c) Generate leaders
(d) Likely sources for prospective clients
(e) All of these
7. Conversion means ___________
(a) meeting a prospective client
(b) interacting with a prospective client
(c) converting an employer into an employees
(d) converting a seller to a buyer
(e) converting a prospective client into a buyer
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